4.3 EL NÚMERO DE DÍAS QUE CADA EMPLEADO TRABAJARÁ.
El proceso de producción contará con un turno de 8 horas de lunes a sábado con un total de 9 operarios distribuidos de la siguiente manera con el fin de cumplir con el 100 % de la ropa lavada durante una semana
El ciclo de todo el proceso empieza a las 5 am hasta las 7 pm de la siguiente manera, en la tabla 23¸ se puede observar el tiempo a trabajar por semana.
Tabla 23. Tiempo a trabajar por semana del personal vinculado a la empresa
|
Clase de trabajador |
N° de Empleados |
Horas a trabajar por semana |
| Personal administrativo | ||
| Gerente General |
1 |
48 |
| El director comercial y operativo |
1 |
48 |
| Secretaria |
1 |
48 |
| Oficios varios |
1 |
48 |
| Personal de servicio |
|
|
| Fisioterapeuta |
3 |
48 |
| Experto en medicina alternativa |
1 |
48 |
| cosmetólogo |
1 |
48 |
| Deportólogo |
1 |
48 |
Fuente: Elaboración propia
Contador que ofrece sus servicios como profesional independiente
4.4 DIAGRAMA DE FLUJO DEL PROCESO
Antes de presentar el flujo de proceso, se explican los símbolos que describen cada uno de los procesos según la ilustración 21.
Ilustración 21. Símbolos que describen cada uno de los procesos
|
SIMBOLO |
DESCRIPCION |
RESULTADO QUE PREDOMINA |
|
| Operación | Prestación del servicio como tal |
Operación logística Directa Operación de producción Directa. |
|
| Transporte | De operación en operación se requieren los carros de transporte interno para movilizar la ropa de cada una de las áreas del proceso de producción. |
Movilización de la ropa |
|
| Inspección | Se realiza una inspección de control de calidad del servicio ofrecido
|
Control de calidad |
|
|
Almacenaje |
Representa una zona de la empresa donde se almacena los insumos |
Almacenaje y bodegaje. |
|
Fuente: Elaboración propia
En la ilustración 22, se puede observar el diagrama de flujo de proceso.
Ilustración 22. Diagrama de flujo del proceso
|
|
|
Tiempo |
Camino |
|||
| Fases del proceso | Operación | Transporte
|
Inspección |
(min.) |
(Mt) |
|
| 1. Solicitud del servicio |
x |
|
|
10 min |
|
|
| 2.Presentación del portafolio |
x |
|
|
30 min |
|
|
| 3. Aceptación de la propuesta |
x |
|
|
5 min |
|
|
| 4. Prestación del servicio |
x |
|
|
60 min |
|
|
| 5. Cobro del servicio |
x |
|
|
10 min |
|
|
| 6. Medir satisfacción del cliente |
|
|
x |
10 min |
|
Fuente: Elaboración propia
4.5 ESTRUCTURA EMPRESARIAL
En la ilustración 23 se puede observar el organigrama de Salud Integral ¨Spa¨
La forma de la estructura organizacional es bastante simple y lineal, se parte del gerente de quien dependen un director comercial y el personal de prestación del servicio, se cuenta con una secretaria que tiene a su cargo una persona de oficios varios. EL contador, el ofrece sus servicios como profesional independfiente y se le paga por honorarios.
4.6 COSTOS DE OPERACIÓN
En la tabla 24 se pueden observar el total de los salarios incluido el subsidio de transporte por un valor total de $12.801.500
En la tabla 25 se pueden observar el valor de las prestaciones sociales, seguridad social y parafiscales por un total de $4.531.468.
En la tabla 26 se pueden observar el valor de los gastos de mercadeo, por un total de $12.799.200 en el primer año de operaciones que mensualmente representan un valor de $1.066.600 (Se estima aumentar el gasto en este concepto en un 5% anual hasta el año 2015)
Tabla 26. Total gastos de mercadeo
| Gastos de Mercadeo y Publicidad |
Valor |
| Logotipo |
$400,000 |
| Manual de identidad visual |
$1,200,000 |
| Registro de marca |
$1,500,000 |
| Portafolio de productos y servicios |
$220,000 |
| Dominio y hosting |
$150,000 |
| Diseño del portal web |
$600,000 |
| Actualización del portal web |
$560,000 |
| Volante electrónico |
$560,000 |
| Afiche |
$60,000 |
| Pendón |
$160,000 |
| Tarjetas de presentación |
$260,000 |
| Directorio telefónico |
$300,000 |
| Avisos furgones |
$929,200 |
| Regalos |
$240,000 |
| Boletas |
$360,000 |
| Relaciones públicas |
$5,000,000 |
| Teléfono (telemercadeo) |
$300,000 |
| Total gastos de mercadeo y publicidad |
$12,799,200 |
Fuente: Elaboración propia
El valor de los costos de operación de es de de Salud Integral ¨Spa¨ los cuales están compuestos por salarios, prestaciones sociales, seguridad social y parafiscales, honorarios, servicios públicos, arrendamiento, papelería, gastos de mercadeo y publicidad, aseo y ornato y varios representan un total de $19,498,068 Ver tabla 27
Los salarios representan el mayor rubro por un valor de $ 8.300.000, seguido de las prestaciones sociales por un monto de $4,531,468.
Autor:
NATALIA ANDREA NOREÑA CORREA
CARLOS ALBERTO OLARTE BADIAN
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