PLAN DE NEGOCIO PARA EL MONTAJE DE UN SPA. – 6 Parte –

4.3 EL NÚMERO DE DÍAS QUE CADA EMPLEADO TRABAJARÁ.

El proceso de producción contará con un turno de 8 horas de lunes a sábado con un total de 9 operarios distribuidos de la siguiente manera con el fin de cumplir con el 100 % de la ropa lavada durante una semana

El ciclo de todo el proceso empieza a las 5 am hasta las 7 pm de la siguiente manera, en la tabla 23¸ se puede observar el tiempo a trabajar por semana.

Tabla 23. Tiempo a trabajar por semana del personal vinculado a la empresa

Clase de trabajador

N° de Empleados

Horas a trabajar por semana

Personal administrativo    
Gerente General

1

48

El director comercial y operativo

1

48

Secretaria

1

48

Oficios varios

1

48

Personal de servicio

Fisioterapeuta

3

48

Experto en medicina alternativa

1

48

cosmetólogo

1

48

Deportólogo

1

48

Fuente: Elaboración propia

Contador que ofrece sus servicios como profesional independiente

4.4 DIAGRAMA DE FLUJO DEL PROCESO

Antes de presentar el flujo de proceso, se explican los símbolos que describen cada uno de los procesos según la ilustración 21.

Ilustración 21. Símbolos que describen cada uno de los procesos

SIMBOLO

DESCRIPCION

RESULTADO QUE PREDOMINA

Operación Prestación del servicio como tal

Operación logística Directa  Operación de producción Directa.

Transporte De operación en operación se requieren los carros de transporte interno para movilizar la ropa de cada una de las áreas del proceso de producción.

Movilización de la ropa

Inspección Se realiza una inspección de control de calidad del servicio ofrecido

 

Control de calidad

Almacenaje

Representa una zona de la empresa donde se almacena los insumos

Almacenaje y bodegaje.

Fuente: Elaboración propia

En la ilustración 22, se puede observar  el diagrama de flujo de proceso.

Ilustración 22.  Diagrama de flujo del proceso

   

Tiempo

Camino  

Fases del proceso Operación Transporte

 

 

 Inspección

(min.)

(Mt)

1. Solicitud del servicio

x

10 min

2.Presentación del portafolio

x

30 min

3. Aceptación de la propuesta

x

5 min

4. Prestación del servicio

x

60 min

5. Cobro del servicio

x

10 min

6. Medir satisfacción del cliente

x

10 min

Fuente: Elaboración propia

4.5 ESTRUCTURA EMPRESARIAL

En la ilustración 23 se puede observar el organigrama de Salud Integral ¨Spa¨

La forma de la estructura organizacional es bastante simple y lineal, se parte del  gerente de quien dependen  un director comercial y el personal de prestación del servicio, se cuenta con una secretaria que tiene a su cargo una persona de oficios varios.  EL contador, el ofrece sus servicios como profesional independfiente y se le paga por honorarios.

4.6 COSTOS DE OPERACIÓN

En la tabla 24 se pueden observar el total de los salarios incluido el subsidio de transporte por un valor total de $12.801.500

En la tabla 25 se pueden observar el valor de las prestaciones sociales, seguridad social y  parafiscales por un total de $4.531.468.

En la tabla 26 se pueden observar el valor de los gastos de mercadeo, por un total de $12.799.200 en el primer año de operaciones que mensualmente representan un valor de $1.066.600 (Se estima aumentar el gasto en este concepto en un 5% anual hasta el año 2015)

Tabla 26. Total gastos de mercadeo

Gastos de Mercadeo y Publicidad

Valor

Logotipo

$400,000

Manual de identidad visual

$1,200,000

Registro de marca

$1,500,000

Portafolio de productos y servicios

$220,000

Dominio y hosting

$150,000

Diseño del portal web

$600,000

Actualización del portal web

$560,000

Volante electrónico

$560,000

Afiche

$60,000

Pendón

$160,000

Tarjetas de presentación

$260,000

Directorio telefónico

$300,000

Avisos furgones

$929,200

Regalos

$240,000

Boletas

$360,000

Relaciones públicas

$5,000,000

Teléfono  (telemercadeo)

$300,000

Total gastos de mercadeo y publicidad

$12,799,200

Fuente: Elaboración propia

El valor de los costos de operación de  es de de Salud Integral ¨Spa¨ los cuales están compuestos por salarios, prestaciones sociales, seguridad social y parafiscales,  honorarios, servicios públicos, arrendamiento, papelería,  gastos de mercadeo y publicidad, aseo y ornato y varios representan un total de $19,498,068 Ver tabla 27

Los  salarios  representan el mayor rubro por un valor de $ 8.300.000, seguido de las prestaciones sociales por un monto de $4,531,468.

Autor:

NATALIA ANDREA NOREÑA CORREA

CARLOS ALBERTO OLARTE BADIAN

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