¿Cuáles son y en qué consisten las etapas del proceso de Investigación de Mercados?
La investigación de mercados juega un papel protagónico en la gerencia de marketing de las empresas que desean ganar o mantener participación en mercado cada vez más competitivos y que cuentan con clientes exigentes a los productos o servicios que desean.
Para realizar adecuadamente este proceso se debe hacer un estudio detallado del mercado donde se tenga en cuenta las siguientes etapas; definición del problema y objetivos de la investigación, desarrollo de un plan de investigación, búsqueda de información, análisis de información y toma de decisiones
Cada etapa es necesaria e importante en proceso de la investigación de mercados, pero para mi concepto la definición adecuada del problema y los objetivos planteados para el estudio son el punto crítico para lograr el éxito, porque si estos no son claros el resto de etapas no tendrá una utilidad real para la empresa.
¿Qué son y en qué se diferencian los planes de muestreo probabilístico y no Probabilístico?
En el muestreo probabilístico todos los individuos tienen la misma oportunidad de ser escogidos muestra para el estudio y pueden ser muestreo simple, estratificado o por áreas
En el muestreo no probabilístico el investigador es que bajo su propio criterio escoge los individuos o datos para realizar el estudio y puede ser por conveniencia, juicio o cuota.
Me gusta mucho mas el probabilístico y creo que le da más seriedad y respaldo al estudio, aun que requiere de mayor prepara
¿Cuál o cuáles son los Factores que tienen mayor influencia en el comportamiento del consumidor?
Considero que la mayor influencia la recibimos de los grupos sociales en especial la familia, porque de ellos heredamos comportamientos y estilo de vida, como seres humanos que nos gusta vivir en comunidad buscamos imitar y seguir modelos de comportamiento
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