Análisis de innovación y responsabilidad social – opinion

Yo trabajo en una empresa familiar que ha ido creciendo a niveles bastante dominantesen el mercado donde se desenvuelve, ha sido la demanda, las experiencias iniciales del negocio de casi 30 años y la modalidad de implementacion de marcas propias de nuestros clientes quienes son grandes Supermercados, qe han hecho de la empresa mas pujante cada dia, pero de unos cuatro años hacia acá, la necesidad de estar alineados con una politica de calidad, una politica medioambiental, y una planeacion estratégica, para poder defender el puesto de lider en el mercado y satisfacer las politicas de aseguramiento de la calidad y RES con nuestros clientes quienes ya son emrpesas de tamaño internacion y con un racurso humano enorme e todo aspecto.

Desde luego no ha sido tarea facil, el departamento de calidad lidero por 9 años este plan ambicioso de generar cultura organizacional, consiencia ambiental, respeto en el ambito laboral y estabilidad del perosnal de trayectoria, sin embargo esto sólo dió resultados para apenas cumplir con BPM (Buenas Practicas de Manufactura ) y un SGC ISO9002 que cuando se ahndo en auditorias eternas e internas, presentaba aun muchismas falencias.

Al mimso tiemp oque esto venia sucediendo para 2009, la empresa requeria implementacion de maquinaria de tecnologia, soporte de procesos industriales de mayor calidad y una produccion mas limpia para poder cumplir con las cuotas del mercado de manera competitiva , pues ya empezaba el mercado asiatico a rondar el las gondolas o anaqueles de nuestros clientes mas prestigiosos.

Entonces se decide replantear la Planeacion Estratégica de la compañia, basando sus trabajos en el hombro de cuatro areas importantes de la compañia que coincidencialmente vinieron a parecerse mucho a los 3 Stakeholders o interesados.
◦ Gerencia y Junta de Socios

◦ Proveedores, clientes internos y clientes externos.

◦ Entidades reguladoras(Salud Min. Ambiente, Camara de comercio y oficina de prevención de desastres.)

◦ Departamentos Administrativos
◦ Calidad

◦ Financiero

◦ Investigación y Desarrollo

◦ Compras

◦ Comercial

◦ Planeación

◦ Logística

◦ Recurso humano

Cada uno con una serie de responsabilidades, tanto de aprendizaje como de implementacion y control de la nueva estrategia de la empresa, Por ultimo y hace poco se unio al equipo de trabajo de Investigacion y Desarrollo un área que en primera instancia no habia surgido como necesidad y que se volvió indispensable de primera mano para el soporte tecnologico interno de la emrpesa en la ofimatica, el departamento de Sistemas, que tenia asi mismo la responsabilidad de dar a conocer la empresa a nivel de la WEB y hacer mas efecivos, comodis y economicos los procesos de comercializacion, publicidad y redes sociales de la empresa.

Como podemos ver la planeacion estrategica de esta empresa que por su naturaleza, tamaño y crecimiento no sucedio primero que la empresa sino como un evento de reigenieria y renovacion para susbsitir en las neuvas demandas del mercado, las cuales no solo apuntan al producto, sino a la sustentabilidad, bajos costos de operacion y venta y a la responsabilidad social y medioambiental del negocio.

En pocas palabras y resumiendo, hoy en dia no se puede pretender tener una planeacion estrategica que no invoucre la innovacion y la responsabilidad social, para todo tipo de empresa y negocio, pues apenas operamos en 400 mtros cuadrados con 102 personas y observen la magnitud de areas, inversiones y decisiones de tipo social, cultural y economico que tenemos.

390 pensamientos en “Análisis de innovación y responsabilidad social – opinion

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