Análisis factores críticos empresa Ecopetrol

Factores críticos para el éxito Peso Calificación Total ponderado
Fuerzas
1.           El mercado mundial está en crecimiento después de la crisis de 2007 .06 4 .24
2.           Margen de utilidad ha aumentado en el sector por la revalorización del barril de petróleo .16 4 .64
3.           Crecimiento del consumo de productos derivados del petróleo en Colombia .18 4 .72
4.           Aumento de la seguridad por parte del gobierno en puntos .08 3 .24
5.           Abaratamiento de costos para la extracción de petroleo .12 3 .36
Debilidades
1.           Aumento de las cargas tributarias .05 2 .10
2.           Capacidad de extracción no aumenta al ritmo que la demanda en Colombia .15 2 .30
3.           Aumento de la competitividad de los competidores directos .06 1 .08
4.           Marco ambiental más restrictivo para la extracción .08 1 .08
5.           Necesidad de una inversión más alta para mejorar la competitividad .06 1 .06
Total 1.00 2.80

Se puede observar que cada factor se divide según sea fuerza o debilidad, clasificando con un peso, entre 0 y 1 que seria la totalidad del peso a evaluar. Posteriormente se ofrece una calificación según los siguientes parámetros:

1. Poco importante

2. Importante

3. Muy importante

4. Extremadamente importante

Se observa que la fuerza obtiene un valor superior a las debilidades, por tanto la empresa ECOPETROL tiene una posición externa óptima en el mercado.

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