PLAN DE CREACIÓN DE UNA EMPRESA PARA EL CUIDADO DOMICILIARIO DE LAS PERSONAS QUE PADECEN ENFERMEDADES CRÓNICAS CARDIOVASCULARES: PLUSHEART – 4 parte –

5. Cuantas veces ha estado ingresado durante el año 2011

1 25
2 17
3 14
Más de 3 9

6. Requiere de un control diario para su enfermedad crónica

Si 48
No 17

7. Cuantos días estuvo ingresado la última vez que padeció una crisis cardiaca

1 0
2 0
3 9
4 21
5 23
Más de 6 12

8. Cancelaría una cuota mensual por recibir un seguimiento diario en su domicilio y por la administración del medicamento.

SI 61
No 4

9. Cuanto estaría dispuesto a pagar por dicho servicio

0 – 100.000 1
101.000 – 200.000 12
201.000 – 300.000 25
300.001 – 400.000 19
401.000 – 500.000 3
Más de 500.000 1

10. Que valora en la atención médica que recibe como enfermo crónico

Profesionalidad del cardiólogo 31
Tiempo de espera 15
Explicación del médico 7
Compromiso del médico 12
Otra 0

 

 

Realizado el cruce de preguntas se concluye lo siguiente:

  • Las personas que más padecen enfermedades crónicas de tipo cardiovascular tienen más de 60 años, observándose que son hospitalizados entre 1 y 2 veces, lo cual indica que el servicio de control de la enfermedad puede ser receptivo a este target. Si a esto sumamos que el 74% de los encuestados requieren de un control diario de su enfermedad, se puede establecer que el servicio ofertado cubre efectivamente una necesidad real,.

 

4.6 ESTRATEGIAS

4.6.1 FIJACIÓN DE PRECIOS

          Se ha observado en la encuesta que los potenciales pacientes – clientes tiene un poder adquisitivo alto, siendo capaces de pagar los precios que ofrece la empresa. De este modo, se obtendrá un beneficio superior al 50% que permitirá a la empresa gozar de una buena salud financiera, si surgiera competencia en Rionegro, se contaría con márgenes adecuados para ofrecer promociones y descuentos.

Por tanto, se adopta una estrategia de precio  desnatado, debido a que nuestro servicio es exclusivo y caracterizado por la excelencia en el servicio, ofreciendo médicos especializados en cardiología con experiencia demostrada.

 

4.6.2 DISTRIBUCCIÓN

La distribución del servicio será domiciliaria dentro del municipio de Rionegro, por tanto, se contratará varios vehículos (leasing) para que enfermero y cardiólogo puedan visitar a los pacientes – clientes. Por tanto el canal es propio con una cobertura total de Rionegro.

 

4.6.3 PRODUCTO

Los valores diferenciadores de nuestro servicio en relación al paciente – cliente son:

  • Servicio médico especializado en enfermedades crónicas cardiovasculares.
  • Servicio a domicilio las 24 horas.
  • Seguimiento del paciente de forma permanente.
  • Servicio de ambulancia
  • Administración de medicamento y control diario.

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