Creacion de una empresa de insumos medicos. – 9 Parte –

5.4 MUEBLES, ENSERES, EQUIPOS Y MAQUINARIA

ARTICULO
PRECIO UNIDAD
NÚMERO DE UNICADES
TOTAL

Computadores

1.200.000
7
8.400.000

Sistema informático de inventarios y contabilidad
9.500.000
1
9.500.000

Estanterías bodega

18.000.000
1
18.000.000

Mobiliario oficinas

13.000.000
1
13.000.000

Carretilla transportadora

3.200.000
2
6.400.000
VALOR TOTAL 55.300.000

5.5 POLÍTICAS DE CALIDAD

En la actualidad, los clientes cada vez son más exigentes con la calidad de los productos y del servicio que ofrece una organización en el mercado, siendo un determinante para decantarse por una u otra empresa. En este sentido UIN S.A tendrá las siguientes políticas de calidad:
1. Garantizar el cambio de productos a nuestros clientes en caso de daño del producto, deterioro o insatisfacción del mismo.
2. Prestación de un servicio de asesoría y atención al cliente con línea gratuita en horario de oficina.
3. Personal en la compañía con profundo conocimiento en el sector que garantice un excelente atención y servicio al cliente.

5.6 COSTOS DE PRODUCCIÓN
Debido a que nuestra empresa no producirá los insumos sino que los adquirirá de proveedores, los costos vendrán determinados por el precio de compra de insumos, siendo la rentabilidad el resultado de aplicar un 30 ó 35% de valor añadido, pretendiendo con ello obtener una rentabilidad de 20 ó 25% antes de impuestos.

6. ANÁLISIS ESTRATÉGICO Y ADMINISTRATIVO

6.1 VISION

Somos una empresa dedicada a la comercialización de insumos para el cuidado, atención, prevención y recuperación de la salud; y acompañamiento de nuestros clientes en el cabal cumplimiento de su deber ser, que permita satisfacción de sus clientes y usuarios de una forma equilibrada, contando con un equipo profesional y técnico que goza de conocimientos y experiencia en el sector y complementarios.

6.2 MISION

Esperamos alcanzar el reconocimiento Nacional al 2015 como empresa que busca la equidad en la comercialización de insumos médicos con reconocida calidad y efectividad en sus procesos y procedimiento al igual que con los insumos médicos con los cuales ejecuta su deber ser.

6.3 ANÁLISIS DOFA

Fortalezas
Debilidades

• Portafolios de insumo variado y con precios competitivos.

• Clientes potenciales ya conocen a la competencia.

• Entrega y distribución directa a nuestros clientes

• No se ha confrontado esta capacidad de distribución

• Mejora continua del producto

• No existe aún un plan al detalle

• Equipo de trabajo comprometido

• Equipo insuficiente

• Imagen diferenciadora en cuanto a diseño
• No existe posicionamiento de la imagen.

Oportunidades
Amenaza,

• Nuevas líneas de negocio
• Supeditado a la aprobación de INVIMA

• Margen de ganancias

• No conseguir el volumen de ventas suficiente

6.3 OBJETIVOS A CORTO, MEDIANO Y LARGO PLAZO

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